Justin Riley

Justin Riley is an innovative entrepreneur and community enthusiast, renowned for his distinct ability to craft captivating concepts that embrace the essence of local communities. As the proud owner of Rayback Collective in Boulder and Improper City in Denver, Justin has created vibrant and inclusive spaces that have become iconic landmarks within their respective cities.

At Rayback Collective, Justin has transformed a former warehouse into a multifaceted gathering place that seamlessly blends a beer garden, food trucks, and communal seating areas. This unique concept has become a beloved destination for locals and visitors alike, providing a space for socializing, live music, and a showcase for local food and beverage artisans.

In addition to Rayback Collective, Justin’s visionary approach extends to Improper City in Denver. Located in the heart of the city, this expansive venue harmoniously combines a coffee shop, bar, restaurant, and event space under one roof. The result is a dynamic and versatile establishment that fosters collaboration, artistry, and community engagement.

Justin’s passion for creating these exceptional environments stems from his deep love for the communities he serves. By infusing each establishment with the unique spirit of its surroundings, he has successfully cultivated spaces that truly resonate with the people who inhabit them. His commitment to celebrating local talent, supporting small businesses, and promoting a sense of togetherness has made him a respected figure within the industry.

Beyond his entrepreneurial ventures, Justin is actively involved in community initiatives, working closely with local organizations to promote sustainable practices, support charitable causes, and enhance the overall well-being of the neighborhoods he operates in. With his unwavering dedication to capturing the essence of the communities he serves, Justin Riley continues to redefine the concept of a gathering place, leaving a lasting impact on the social and cultural fabric of Boulder, Denver, and beyond.

Justin Riley

Role Development, Finance, and Real Estate
Bachelor Degree in Chemistry & Business
Occupation Improper City & Rayback Collective